Aurora for real estate
The AI ISA for real estate brokerages.
The Maple Street listing at dusk: a craftsman house with a two-car garage, a fenced backyard and a For Sale sign on the lawn
Aurora · AI voice agentCall about a home for sale · 1:02- Greet
- Qualify
- Guide
- Book
Aurora notes what she learns here
An example call. Names, prices and times are illustrative.
Leads go to whoever answers first.
Buyers text several brokers about the homes they like. The first one to reply usually gets the showing.
7:58 pm
3 homes, 3 inquiries
One message to each listing broker: Elm & Co., Summit Homes, Keystone.
Homes
$489,000
3 bd · 2 ba · 1,620 sq ft
52 Elm Street
Listed by Rachel Wong · Elm & Co. Realty
Message brokerAn example evening. Names, times and messages are illustrative.
Handles the objection. Holds the line.
You set what Aurora never says, what needs your OK first, and how it answers buyers who push back.
Final prices
Buyervia text
“What’s the lowest the seller would take?”
Aurora
Doesn’t name a number. Offers a call with the listing broker.
“I can’t share the seller’s bottom line, but Marcus, the listing broker, can talk numbers with you. Free for a quick call at 10 tomorrow?”
An example playbook. Rules, names and replies are illustrative.
The first reply is day one. Aurora keeps every lead moving.
Most buyers aren’t ready on day one. Here’s how Aurora brought one back, from a single call to the closing table.
ECEmma ClarkeAsked about 18 Willow Court in March, then went quiet
Hear Aurora’s call
Sound on
Reactivation call01 · Jun 2
Two months silent. One AI call, two objections handled, a tour booked.
What your team seesCRM · Cold → Active · Showing Sat 11:00
- Reactivation call (Jun 2). Two months silent. One AI call, two objections handled, a tour booked. Aurora: Hi, Emma. It's Aurora, the AI assistant at Harbor Lane Realty. Aurora: Is now an okay time? Emma: Oh, hi. I'm at work. One sec. Emma: Okay, I stepped out. Go ahead. Aurora: Thanks, Emma. You asked about Willow Court back in March, Aurora: and a three-bedroom just listed two streets away, with the big yard you wanted. Aurora: Are you still thinking about a move this summer? Emma: Honestly? We kind of put it on hold. Emma: We’d have to sell our condo first, and the timing just feels… impossible. Aurora: That makes total sense. Most of our buyers are selling at the same time. Aurora: Marcus can value your condo and line up the sale with the purchase, so you’re not paying for two places. Emma: Hm. And how fast would that even happen? Aurora: That’s exactly what the valuation tells you. Aurora: Marcus could show you the house on Saturday… and stop by your condo right after. Aurora: Ten, or eleven? Emma: Okay… eleven works. Aurora: Perfect! You’re booked with Marcus, Saturday at eleven, and your condo right after. Aurora: I’ll text you the address now! Emma: Okay… now I’m actually excited. Thanks, Aurora! CRM · Cold → Active · Showing Sat 11:00
- The showing (Jun 6). Marcus walks in with the full call notes. The condo is valued the same day, and an offer goes in. Aurora: Morning, Emma! Marcus will meet you at 12 Aspen Court at 11, then head over to your condo. Aurora: How did the house feel? Emma: We love it. Can Marcus write an offer today? CRM · Offer requested · Condo valued
- Closing day (Jul 24). A reminder on what to bring, keys in hand, and her condo sold the same month. Two deals from one quiet lead. Aurora: Big day, Emma! Closing is at 2 at the title office. Bring your ID, and Marcus will have the keys. Emma: Signed! We have the keys! Aurora: Welcome home, Emma. CRM · 2 deals closed · Bought + sold
An example. Names, dates, homes and messages are illustrative.
Measured against your goals.
You set a goal for each part of the brokerage. Every week the KPI Agent measures Aurora against it and changes what holds a number back. Bigger changes wait for your approval.
SalesShowings bookedYour goal: 12 a week
Beating the goal since week 604 · Result
Past the goal from week 6, and well above last year.
An example. The goals, weekly figures and changes are illustrative.
Works with the tools your brokerage runs on.
During setup Aurora is connected to your CRM, your lead sources and your brokers’ calendars. Leads keep arriving where they do now, and every conversation is logged to the lead’s record.
CRM
Follow Up Boss
BoldTrail (kvCORE)
Lofty- HubSpot
Salesforce
Lead sources
Zillow
Realtor.com
Homes.com
Calendars
Google Calendar
Outlook
Phone systems
3CX
Gmail- Outlook
Channels
- Phone
- Text
- Web chat
Languages
- English
- Español
Product names and logos belong to their owners and are shown only to name the tools Aurora connects to.
Good to know.
What is an AI ISA for real estate?
An AI ISA (inside sales agent) answers and qualifies a brokerage’s leads the way a human ISA does, by phone, text, chat and email. Aurora replies to every new lead in seconds, asks about budget, timing and area, books the showing or listing appointment with the right broker and follows up until the lead is ready.
Does Aurora work with our CRM and lead sources?
Yes. During setup Aurora is connected to the CRM your brokerage runs on, such as Follow Up Boss, BoldTrail (kvCORE), Lofty, HubSpot or Salesforce, to lead sources like Zillow, Realtor.com and Homes.com, and to your brokers’ Google or Outlook calendars. Leads keep arriving where they do now, and every conversation is logged to the lead’s record.
Can Aurora book showings in my brokers’ calendars?
Yes. During setup Aurora is connected to your brokers’ calendars and your routing rules, so it books the showing with the right broker, sends the confirmation and address, and reminds the client the day before.
Can Aurora talk to buyers in Spanish?
Yes. Aurora talks to buyers and sellers in Spanish as well as English, on calls and in texts, so a Spanish-speaking lead gets the same fast answer, qualification and booked showing.
How long does it take to go live?
Within hours. Our experts and AI agents map your business with you and build an action plan for the Aurora engine. Aurora then sets itself up from that plan, is tested on real examples from your business, and goes live as soon as you approve.
How much does Aurora cost for a brokerage?
Aurora is priced for each brokerage. The price depends on what Aurora takes on, from new leads to follow-up and showings, the channels it covers and the systems it connects to. We map your process first, then send a proposal based on that plan.
Want the full picture? Read our guide to AI lead follow-up for brokerages or see the platform
Ready to scale with us? Book a demo.
Aurora answers, qualifies, books and follows up on every lead, so the brokers you have handle more deals. Bring one of your listings and hear it work.
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